YAEL

$RED

Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED, is a social media and e-commerce platform. It has been described as "China's answer to Instagram", and is sometimes referred to as "Chinese Instagram".

As of 2020, Xiaohongshu had over 450 million registered users and the number of monthly active users was over 121 million.